Over the last few days, I have been writing guest posts like a madman. I’ve sent out dozens of e-mails to countless e-businesses in addition to my commitment to regular posting on the blog. So why am I doing this more than ever?

Guest Posting is undoubtedly the best way to increase your blog traffic in the shortest amount of time.

Some might think otherwise, but I can swear it. The statement is definitely true. Guest Posting basically means writing and publishing an article on someone else’s website or blog, in return, you will be credited for your hard work. It is a great way to connect with readers of the other blog and create some loyal readership along the way. But for long periods of time some bloggers overlooked this essential discipline (Quite literally one of the Ten Commandments of Blogging).

There are 3 benefits of Guest Posting:

1. Building your relationship with other bloggers

By being a guest blogger and publishing good content, adding value to someone else’s blog you can build relationships with other bloggers. After all, bloggers need good content to increase blog traffic to their site as well.

Bloggers also make up an exceptionally large percentage of people on social networking sites like Facebook and Twitter, usually having many friends and followers on the social web. Making friends with bloggers are a great asset and they can be tremendously influential.

Through writing a guest post, you’re eventually going to grow your influence around the realm of social media and more effective marketing, getting more subscribers in the process.

2. Effective Search Engine Optimization

The host blogger must include a link to your website, usually at the beginning or ending of the guest post.

Guest Posting is an excellent way to enhance your website’s search engine ranking, making it easier for people to locate your site on Google, Alexa or other major international Search Engine giants. The ranking of the pages are judged by these corporations through quality backlinks from other sites. If more people reach your site through quality backlinks on other top sites, your website will be easier to find!

3. Introduction to new communities

The best advantage of Guest Posting is definitely entering an already established community and share your message. When someone reads an article which leaves an impressive element to their mindset, they will probably remember the article for days and even weeks. Curiosity might make them more interested in the author of the post and they’ll most likely visit your site. If your content is amazing, your readership loyalty will certainly improve and people would automatically bookmark your site and repeated views will be counted!

How To Guest Post?

The ultimate tip to successful guest posting is copy-writing, and doing it well. Most bloggers which you send the guest posting application to would just reject your guest post if it isn’t up to standard. They’ll just rule your article out from a stack of even better articles. To work, guest posting has to be beneficial for everybody involved. Both the owner of the blog you are writing to, the readers and yourself.

Here’s a few tips on starting out with Guest Posting:

Step One: Be A Reader

It’s important you be familiar with the blog you approach for a guest post. At the basic level, you need to know what the blogger writes about and what kind of guest posts usually get published. More importantly, you need to look at the most successful posts of that blog, looking for hints.

I look at the format other guest posters use and which has attracted the most comments and have a check-list on what other guest bloggers have written already so I can write more unique content that can attract more traffic.

Step Two: Write The Guest Post

Writing the Guest Post might be the most boring and tedious task to many people, but it is certainly worth it. Once a quality article gets accepted by an A-rated site, you’ll be able to get a few hundred views every single day.

The interesting part about this step is where in the process it comes; before you contact the blogger.

For most of you — assuming you take the “pro” part of blogging to heart — the places you want to guest post treat their blogs as businesses. You can reach out to these blogs pitching an idea, but that just gives them an opportunity to reject you. If you contact a blogger in order to guest post, send your post with the email. Don’t ask for permission, just do it. If your article gets rejected by the blogger, you can always send it to another site for application.

The most important part of the success in your Guest Posting is undoubtedly the head-line. Many people forget about this step, but it is absolutely crucial to attract more readers to your post. I recommend using a Headline Analyzer to gauge the EMV of your headlines. Good headlines that you should post on your blog are the ones that have a rating of 50% and above, those headlines will bring keep your readers on your posts and increase repeated traffic.

I’ve written a massive guide on successful Head-Lines, put in simple lay-man terms a well-written headline will catch the eyes of your readers.

Step Three: Send the Guest Post to the Blogger

The e-mail sent to the blogger has to be written in a detailed format separately in your 1st, 2nd and 3rd e-mails.

“Hi [Name of blogger]. I’d like to publish this guest post on Problogger, because I think I have a message that is both valuable to your readers and different than what they’ve been hearing elsewhere:” – 1st Post

“Hi [Name of blogger],  thought I’d send another guest post your way since the last one went so well. I think your readers should get something out of this one.” – 2nd post

“Hi [Name of blogger] – Here comes another guest post. You should get a kick out of this one :) Could be interesting for readers if you added your own comments, or even wrote a post from the other side of the conversation.” – 3rd post

With an attachment of a Word document in your e-mail, the e-mail would seem polite and at the same time you’re building the relationship with the other blogger in your niche. You could even have another business partner in blogging!

Step Four: Promote The Guest Post

The last thing you want is your guest post to be a flop, especially if it’s the first time you’ve written for the blog. Anyway, guest posting is a perfect opportunity to promote someone else and demonstrate your willingness to leave your blogging bubble. You can’t go wrong with good karma.

Promote your guest post with the same care and thoughtfulness that you would your own blog. Whenever I guest post, I make sure to tell my “regulars” through Twitter, because I know they’ll want to hear about it.

Step Five: Stalk The Comment Section

Comments on blog posts are quite literally conversation starters between a blogger and their readers.Many bloggers appreciate good comments on their posts so they can build relationships with their readers.

Every commenter took the time to read your post, and is a potential subscriber for you to win over. Respond directly and personally to the thoughtful posts, and as early and often as you can. The bigger and faster the comment section grows, the happier the blogger.

When a commenter is particularly insightful and engaging with your content, shoot him or her an email with a detailed response (or rebuttal).

My thoughts On Guest Posting

Guest Posting will be the gateway to the future of blog information. We must start using Guest Posting now before the competition on the Internet keeps on increasing until we finally get buried and fossilised in the Google rankings.

Guest Posting is literally a number’s game - The survival of the fittest. A game that these tips will help you play and win.

Follow these strategies, and start winning today.



If you like this article, be sure to comment and follow me on Twitter ! Subscribe to my RSS Feed if you haven’t already for updates on blog posting!


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10 Responses to How To Grow Your Audience: Effective Guest Posting

  1. yassin says:

    Cool post JIE… I believe Guest blogging is one of the most effective methods to drive traffic back to your base in case you don’t have any deep pocket to spend on SEM.

    Keep up the good work


  2. Jie Hao says:

    Thanks Yassin! I really appreciate your compliments.

    I’m pretty busy for the next few days but I will publish some new content over the next few days. It would be awesome if you subscribed to my RSS Feed so that you get updates of my future posts. :D

    Jie Hao

  3. aeroporika says:

    Great tips! I am thinking of developing a guest post strategy these days and your info are really helpful!
    To be honest, I was not sure if I should promote my guest posts through social media but after reading your article, I will!

    • Jie Hao says:

      Thanks aeroporika! I am overwhelmed your support, it means a lot to me. It would be awesome it if you could subscribe to my RSS Feed or bookmark my site. I’ll be putting up some awesome content over the next few days and I bet you’ll love it. :D

    • Jie Hao says:

      Thanks Chanel! Do subscribe to my RSS Feed or bookmark my site to get updates of my latest posts, your support means a lot to me and I really appreciate it :)

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    Great article, I enjoyed reading it.

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