Web 2.0 sites are everywhere. The second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online exploded to life when the Dot-Com bubble reached an amazing high back in 1998. Soon after, Blogger started in 1999 and introduced to the Internet a completely new form of web-pages that nobody has ever seen – Blogs. The complete modernization of blogs brought along sites like Squidoo, WordPress, Hubpages and other Web 2.0 programmes that provide websites for people for no cost at all.
Nowadays, setting up a blog is very simple. It takes a mere 5 minutes to set up your own website by just filling up your personal details. It allows you to publish your own content and allow you to add your own backlinks to this content as well! Marketing with Web 2.0 sites are the new trend and it is the most powerful strategy of 3-way marketing. Getting links to your own site from 5-10 of these types of sites is very powerful, and forms the basis of the link wheel strategy.
Here’s a Classic Link-Wheel Diagram:
In this classic Link-Wheel scenario, every Web 2.0 property links to your main site in the middle, as well as to one other Web 2.0 site in the wheel to form a closed loop. This way, link juice is passed to both your main site and each web 2.0 property enhancing the power of each. Personally, I am not too fond of this link wheel configuration because I think it leaves an obvious footprint and it is a major problem, making the Link-Wheel ineffective.
Instead, I like to introduce some randomness to my link wheels like this:
This makes the footprint a little more non-obvious, while still being quite effective. The more properties you can add to your link wheel, the more creative you can be with your linking structure.
Web 2.0 Content
Content will always be a problem to most of us bloggers out there. It takes quite a while to write some quality content that your readers would like and having a few different Web 2.0 sites, it is quite difficult to deliver great content on a regular basis! It will take days, weeks or even months to start building up even one Web 2.0 site with good quality, most bloggers would even give up the idea of setting up a Link-Wheeling campaign.
This is where Content Spinning goes into play. Content Spinning is incredibly easy and it provides variety for soft-wares to connect different sentences and words together to create a completely new article which is unique and genuine. You can think of it as summary writing in school, whereby you change the word with synonyms but still retain the original meaning of it. If you are pretty lazy like myself, I recommend that you use Magic Article Rewriter and Extreme Content Generator which gives you spun articles to use.
All you need is one spun seed article from which you can post each unique variation to each site in your link wheel!
Enhancing Your Link-Wheel
Even though I have mentioned this in my previous articles, I couldn’t stress it enough. Back-Linking is the key to a successful website whether it is a Web 2.0 site or a registered domain, the more quality back-links there are linking to your site, the better. Back-Linking is the key to successful Search Engine Optimization and generating constant traffic to your site.
I’ve written a massive guide on Back-Linking, simply put in lay-man terms, you have to increase traffic to each of your Web 2.0 sites to increase the link juice of your overall Link-Wheel.
Automating Your Link-Wheel
When starting out, I encourage you to create your link wheels by hand initially to verify that it works for you. However this is not very scalable and if you have many sites you want to improve your rankings for, you should invest in a more automated solution. I personally use Content Spinning for my Guest Posts and Link-Wheel mini-blogs for successful Link-Wheeling and Guest-Posting campaigns. The soft-wares are very powerful, and well worth the investment.
Setting up your Link-Wheel in only one day with these soft-wares will see your site’s traffic sky-rocket constantly through generated traffic.